About Us

Tracey Loubser has been dubbed the ‘Queen of Cash flow, by her SME clients!

AAA_SEAL_2015_Thought-Leader-FINALISTTracey  is a multi-award winning Accountant/ Entrepreneur and regular congress speaker for CPA Australia & IPA (on topics relating to budgeting, cash flow forecasting / improving SME cash flow & Diversifying to “Advisor” work).  She has been profiled as an outstanding member in the IPA magazine, and regularly shares articles in the Public Accountant portal, and by Accountants Daily.

She is an Hons Degree qualified accountant with over a decade and a half’s’ experience working within professional practice (Deloittes), a corporate environment (Financial Accounting, Management Accounting and Risk Management) and in the past six years directly with small to medium business owners.

Tracey has helped many business owners achieve great success in business, from transforming a business from a NET Loss to Net Profit in ONE month (equivalent to 13% of Turnover), to improving Net Profit in another business by 65% (in just 7 months), as well as achieving a 47% reduction in debt over 12months while still maCPA congress Newcastle March 2016intaining owner drawings and growing staff commitments.  These are just a few of her successes!!

It is common knowledge that the failure rate in Australian small business is frightening! In fact stats indicate that 87% of these failures are mainly because most business owners have no idea what is going on in their business financially. It is this financial inadequacy that drives Tracey’s vision to make financial literacy accessible to every small business owner in Australia within the next 5 years.

The result of this vision will certainly have a direct impact on small business success and longevity in Australia.

In order to achieve this vision, Tracey works side by side with Accountants and Bookkeepers through her training business; Confident Cashflows Training and Education, and shares her “Proven Profit Boosting System”.  Tracey also shares the non-content related learning (which you only get from experience!!) through her Coaching program.  This covers the most successful ways of Marketing and Selling these programs to clients, Pricing Do’s and Dont’s, and a lot more…so that THIS program (unlike others!!) EARNS more RTracey Loubseregular Revenue and Builds “A grade” clients into “Raving Fans!!”

By sharing her Step by Step “How to analyse, measure and track system”, as well as her Templates, Do’s ,Don’ts and the learning’s which can save her students tens of thousands of dollars, as they explore this mostly untapped market, Tracey expects to transform the small business success rate FOREVER, while her students build new profitable and successful business models, and ultimately become more appreciated and valued to the business community!

Tracey also shares the non-content related learning (which you only get from experience!!) through her Coaching program. This covers the most successful ways of Marketing and Selling these programs to clients, Pricing Do’s and Dont’s, and a lot more…so that THIS program (unlike others!!) EARNS more Regular Revenue and Builds “A grade” clients into “Raving Fans!!”.  Her graduates have achieved great successes for their practices, with one student converting a compliance only client to a performance client in 2 months after the training, and another within less that a MONTH!!

Tracey shares her passion for her craft as a key note speaker to both small business owner groups and the accounting profession. Her presentations are educational, interactive and FUN! She is a strong believer that “If it’s not FUN, I am not doing it”, and this message is clear in her presentations which has been proven to lift the energy of any room and inspire ACTION!

Tracey has been recognised among her local community by winning the award in her category in 2013, 2014, 2015 Alocoa Peel Business Excellence AwardsIMG_6229.  She also won the award in her category at the 2014 Rockingham Kwinana Chamber of Commerce Telstra Business Award.

At the end of 2014, Tracey finished off an awesome year by being awarded the 2014 SBDC WA Regional Small Business Award – for the Best Home Based Business!!!

In 2015, she was recognised by the Accounting Industry, as one of the TOP 8 “Thought Leaders” at the Australian Accounting Accounting awards in Sydney, as well as being a finalist in the 2015 SBDC WA Regional Small Business Award.